SPRINGFIELD, MO - Bass Pro Shops founder, Johnny Morris, is challenging families to put down their digital devices and get outside to discover the joys of fishing. Bass Pro and Cabela's has donated 50,000 rods and reels nationwide in an effort to get your kids outside this summer.
This summer you can catch dozens of fisherman out on the waters and a few first timers!
“It was my first time fishing. Now, it feels pretty fun to fish," says Jacob, a first time fisherman. His sister, Molly, says, "It was fun! It was really hard working because you had to get it really fast. You couldn’t wait forever.”
Last year, nearly 100,000 kids caught there first fish because of Bass Pro. All the rods and reels have been collected throughout the year from Bass Pro customers.
“Once they actually get that rod and reel they don’t know what they’re missing and as soon as they catch one they’re hooked," explains Lee Beasley, the general manager for Bass Pro Springfield.
During the family-friendly Gone Fishing events taking place over the next two weekends (June 9-10 and 16-17), kids of all ages are invited to catch their first fish with free catch-and-release ponds, take home a “First Fish” certificate and beginner’s guides, and participate in free seminars, free crafts and free photo downloads.
The effort is part of the company’s mission to inspire future generations to enjoy, love and conserve the great outdoors. In the past five years, Bass Pro Shops and Cabela’s have donated more than 300,000 items to youth-focused nonprofit organizations across North America.