Digital Content Director
FOX 5 KRBK television station in Springfield, Missouri has an immediate opening for a Digital Content Director. The ideal candidate should be able to collaborate with different teams to ensure brand consistency, achieve digital goals for the station, have knowledge of the latest marketing techniques, and have excellent graphic design abilities.
This person should be able to plan and deliver an effective digital and promotional strategy to achieve our ratings and revenue goals.
Must also be proficient working with Adobe Creative Suite software. Excellent verbal, written, and organizational skills are a must. Other television station promotion assignments may be required.
- Design and manage digital brand consistency for all logos, station branding, print material and digital ads for clients & station promotions
- Build/maintain and troubleshoot station websites
- Improve online content regarding SEO and Google Analytics – daily with news stories and weekly on all other web content.
- Schedule and oversee ad traffic for sales and promotions on website / social media
- Develop documentation and provide oversight on web best practices for News, Sales & Promotions departments
- Develop Ad Campaigns for Google Adwords
- Analyze and report on Livestream analytics
- Provide any training needed for Frankly CMS or other digital tools
- Collaborate with News, Sales & Promotions departments to implement digital initiatives and campaigns.
- Oversee social media accounts for brand consistency and traffic insight
- Assist sales with digital forecasting and analytics reports
- Design and execute weekly email blast for sales and promotions
- Grow and maintain email database
- Help promotions and news with social media postings as needed.
- Assist on other projects as time allows, including shooting and editing promotional pieces.
- Create and maintain Siteswan websites for clients that our company sells.
- Create News opens and bumps – adhering to station and Fox brand standards
- Build artwork for sweeps billboards – adhering to station and Fox brand standards
Please submit a resume and a link to samples of your work to Caitlin Nahorski at firstname.lastname@example.org. KRBK-TV is an equal opportunity employer.